Jewellers expand their reach into homeware goods
Less expensive items have long been seen as a means of cultivating customers while maintaining brand prestige.
"Emma de Sybel, vintage dealer and founder of Baroque Rocks in London, has faced the challenge of higher gold prices affecting her clients’ spending. She started selling mixed-metal items, such as a vintage gold pendant on a silver necklace, but wanted to find a pivot while staying on brand.
She decided to add leather goods to her collection. “Vintage fine jewellery is a high-ticket purchase, and a luxurious frippery such as leather jewellery bag or small handbag effectively provides a more attainable entry point for our customers,” de Sybel says. She notes that this follows the strategy of big fashion houses whose smaller luxury items target a wider consumer base." — Financial Times, [April 1 2025]
by Sonia Esther Soltani