B is for
a technique for highlighting hair in which the dye is painted on in such a way as to create a graduated, natural-looking effect.
"she specialises in balayage, colour corrections, restyles, and extensions"
extravagant publicity or fuss.
"after all the ballyhoo, the film was a flop"
dress up or decorate gaudily.
"bibelots like snuffboxes and jewelled ostrich feather fans"
(of furniture) rounded.
In modern-day English, someone who is bougie is creating an air of wealth or upper class status.
Definitions from Oxford Languages